ISM was created for your comfort and health. Traditional bike seats are uncomfortable, and reduce blood flow to your most important body parts. Check out our technology page to read the articles and peer-reviewed studies, along with our own test results showing the superior performance of ISM seats. How do we do it? ISM seats are nose-less; literally missing the front 5-8cm (2-3 inches) of seat. Along with a patented, proprietary shape and design, the rider rests his or her weight on the sit bones (ischial tuberosities) and pubic rami bones of the pelvis – instead of soft tissue areas. The result is no numbness, maximum blood flow, and of course – comfort! All of this adds up to a product that allows you to concentrate on riding, instead of your seat. Whether you’re gunning for the World Championship or just out for a Sunday stroll, ISM will make your ride safer, faster, and more enjoyable. For more information, check out this Youtube video, which explains how ISM saddles work.