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BETO, founded in Taichung, Taiwan in 1989, has been specializing in manufacturing bike accessories and home fitness equipment. Over the past 30 years, BETO started with bike pumps, and gradually accumulate the profession and the specialty of manufacturing in bike accessories and home fitness production to have the solid skill basis. In addition, with the innovative R&D skill and steady business operating model, BETO has been constantly developing unique and creative products to sell all over the world. BETO`s product R&D and design centre is base in the downtown Taichung City, and the manufacturing phase is based in Wufeng, aiming to build an one-stop production assembly line based on professional labour division and automation. With a pioneering vision, we learn the process of European and American countries, strengthen our internal core capabilities, and take a steady and solid footstep. When facing the global competition, we will not only meet the needs of the global market, but also strictly control product quality and eventually provide products that meet international standard and customers` demand.

Vision and Mission

In the ever-changing business era, we strive to continuously improve our production capacity and focus on combining innovative design with manufacturing processes to create products that will delight our customers. The feeling of user satisfaction is more meaningful to us and a major driving for us to continue to move forward.
❝ BEST solution provider from concept to reality ❞


BETO, means Be the Original, and Transform Concept into Reality is the belief that we have always keep in mind, which drives us to express our innovation and accumulate more than 300 patents for over the past 30 years. Furthermore, we have won worldwide awards, such as IF, REDDOT and GOOD DESIGN. This self-requirement makes BETO unique and win the customers' favour deeply.

Employee Happiness and Public Welfare

We advocate the promotion of employee happiness index, with joyful employees, we can have good quality products!
BETO has a good employee welfare system and a well-developed working environment that allows members of the BETO family to develop and grow together.